The Port of Harlingen Authority Brand Guide

Official guide to The Port of Harlingen marketing, media and public relations material. For questions, or permission for usage, please contact Amy Lynch, Director of Marketing and Public Relations at amy@portofharlingen.com.

POH BLUE

Pantone
P 108-8C
RGB: 19 65 105
HEX: # 134196

CHARCOAL

Pantone
P 174-16 C
RGB: 60 67 74
HEX: #3C434A

CADET GRAY

Pantone
P 108-2 C
RGB: 160 172 196
HEX: #A0ACC4

EARTH YELLOW

Pantone
P 15-13 C
RGB: 194 159 93
HEX: #C29F5D

FIRE BRICK

Pantone
P 49-15C
RGB: 161 53 37
HEX: #A13525

OLIVINE

Pantone
P 146-3 C
RGB: 129 173 116
HEX: #81AD74

WALNUT

Pantone
P 170-14 C
RGB: 88 83 75
HEX: #58534B

BLACK

Pantone
P 179-16 C
RGB 45 42 41
HEX: #2D2A29

Port of Harlingen Color Palette

Our color palette is quite extensive, offering not just the one primary blue, but complimentary colors, which include hues of: blue, yellow, red, green, and grays, that will enhance the overall look and stylings within headlines, tags, creative assists and all new creatives for the POH.

PRIMARY LOGO

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SECONDARY LOGOS

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PRIMARY LOGO

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SECONDARY LOGOS

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BRANDING AND LOGOS CREATED BY

Visit Jaclyn Buelow Creative
“Our approach was to create a brand identity that aligned with the goals and vision of the POH and most importantly speak to our current generation and generations to come, while also staying true to its roots and honoring its history.” – Jaclyn Buelow, Owner 

“Timing is everything. 

With the amount of growth and success the POH is experiencing, it was equally important to also invest in a creative identity that was going to speak its language, and align with its mission and goals of growth and constantly moving to that next level through changing times. 

The timing happened to be now, and we’re glad it was. We are humbled to have been able to work with such a power industry. “ – Jaclyn Buelow, Owner

“The new logo concept was inspired by the seagulls that fly nice and high – day in and day out – overseeing the Port’s daily operations by constantly moving with purpose, curiosity and perseverance, serving as a symbol of opportunity and growth, and of course also inspired by the waves themselves. We named this concept the ‘Statement Piece’ in the initial round, and the new logo is just that – a statement.  Less is more and this prestige abstract image is bold, modern and clean and definitely holds its own- just like the POH.” – Jaclyn Buelow, Owner

BRANDING AND LOGOS CREATED BY

Visit Jaclyn Buelow Creative
“Our approach was to create a brand identity that aligned with the goals and vision of the POH and most importantly speak to our current generation and generations to come, while also staying true to its roots and honoring its history.” – Jaclyn Buelow, Owner 

“Timing is everything. 

With the amount of growth and success the POH is experiencing, it was equally important to also invest in a creative identity that was going to speak its language, and align with its mission and goals of growth and constantly moving to that next level through changing times. 

The timing happened to be now, and we’re glad it was. We are humbled to have been able to work with such a power industry. “ – Jaclyn Buelow, Owner

“The new logo concept was inspired by the seagulls that fly nice and high – day in and day out – overseeing the Port’s daily operations by constantly moving with purpose, curiosity and perseverance, serving as a symbol of opportunity and growth, and of course also inspired by the waves themselves. We named this concept the ‘Statement Piece’ in the initial round, and the new logo is just that – a statement.  Less is more and this prestige abstract image is bold, modern and clean and definitely holds its own- just like the POH.” – Jaclyn Buelow, Owner